Suntory -196 Lemon Vodka Seltzer

Suntory -196 Lemon Vodka Seltzer is a ready-to-drink cocktail that fuses cutting-edge Japanese innovation with crisp, American-style refreshment. This isn’t your average hard seltzer. Using a breakthrough Freeze-Crush Infusion process, Suntory takes real whole lemons and flash-freezes them at a staggering -196 degrees Celsius. The lemons are then pulverized into a fine powder and blended into high-quality vodka, creating a drink that delivers the full spectrum of citrus flavor, pith, peel, juice, and zest, in every single sip.

The result is a bold lemon profile that’s vibrant without being overpowering. You get a refreshing, slightly tart bite up front with a clean, smooth vodka finish. At 6% ABV, it has a touch more kick than most seltzers but never sacrifices drinkability. With just 139 calories and 3 grams of sugar per can, it’s designed for those who want flavor without the overload. This makes it a standout option whether you’re cutting back on sugar or just after something more interesting than your everyday seltzer.

Already a cult favorite in Japan, -196 Lemon Vodka Seltzer made its U.S. debut with style. Suntory’s “Unusual Your Usual” campaign reflects the drink’s offbeat personality and bold roots. It’s now showing up at parties, barbecues, beach trips, and chill nights across the country. Sold in sleek 12 oz cans, this drink is perfect for spontaneous plans or planned-out evenings. Whether it’s your go-to weekend cooler or a weekday wind-down option, -196 offers a refreshing twist on the typical.

Suntory has redefined the seltzer category with real craftsmanship, unapologetic flavor, and a genuinely new drinking experience. This is a seltzer for people who think they’ve tried them all, and are ready to be surprised.