New Amsterdam Vodka

Discover New Amsterdam Vodka, the go‑to spirit that redefines what value and quality can be. Introduced in 2011, this Californian vodka quickly became one of the fastest‑selling spirits brands in U.S. history, moving over one million cases in its first year and surpassing five million annual cases shortly thereafter. Proudly owned by E. & J. Gallo Winery, a revered name in American winemaking and spirits, this vodka stands on the shoulders of a legacy committed to craftsmanship and consistency.

At 40 % ABV (80 proof), this vodka strikes the ideal balance, strong enough to deliver presence, yet refined enough to maintain a notably smooth and approachable character. Crafted from premium grains such as rye, wheat, and sorghum, and finished with pristine water, it undergoes five distillations and three filtrations, yielding a spirit that’s crisp, clean, and perfectly neutral.

Flavor‑wise, New Amsterdam Vodka leans into subtle citrus and mineral notes, think hints of nectarine and mandarin, followed by a gentle clean finish. There’s a trace of bitterness that vanishes with a chill, transforming it into an ideal base for everything from Moscow Mules to cosmopolitans.

One of the strongest assets of New Amsterdam Vodka is its mix‑and‑mingle versatility. It’s incredible in classic cocktails like martinis, screwdrivers, tonics, or more creative blends, absorbing and amplifying surrounding flavors without overpowering them. Whether you’re chilling it neat or serving it over ice, it offers a refined, cost‑effective drinking experience.

In early 2025, New Amsterdam unveiled a bold new visual identity, its iconic New York–style cityscape logo refreshed, signature “New Amsterdam Blue” embraced, and the “Find Your Wins” campaign rolled out across TV, digital, and social media with playful, energetic storytelling. This fresh branding aligns with its ethos: every small victory is worth celebrating.

At its core, New Amsterdam Vodka delivers outstanding value—a spirit that feels premium without paying premium. Ideal for casual evenings, lively gatherings, or staged bar counters, it offers a smooth, clean base you can trust. For drinkers who demand both accessibility and quality in one bottle, New Amsterdam is a genuine win.